Strategic Innovation

• Is innovation a part of your business strategy? If not, good luck! The relationship between strategy and innovation is vital. Innovation without a clear strategy is useless and a business without innovation cannot stand for the next century.
• Firms rarely articulate strategies to align their innovation efforts with their business strategies. A company without an innovation strategy won’t be able to make trade-off decisions. Without an innovation strategy, different parts of an organization can easily wind up pursuing conflicting priorities—even if there’s a clear business strategy.
• We start with a strategy. Then, we design all organizational components around it. At the end,we commit strategically-driven innovative organizations.